Q4 2023 Roundup: Top Drawing & Coloring Android Apps in Latin America

In the fourth quarter of 2023, Latin America saw significant activity in the Drawing & Coloring category on the Android platform. Sensor Tower provides a detailed analysis of the top 5 applications in this segment, offering a glimpse into user engagement and app popularity.

Zego Studio's Color ASMR: Painting Book maintained a consistent growth in downloads, starting the quarter with 170K and peaking at 1.3M by the first week of December. Weekly active users followed a similar upward trend, beginning at 1.1M and reaching 3.7M in the week of December 18, before slightly declining to 3.7M by the end of the year.

X-FLOW's Happy Color®: Coloring Book showed a stable pattern in downloads, hovering around the 300K mark for most of the quarter but experienced a spike to 370K downloads in the last week of December. Revenue figures varied weekly, with a high of $92 observed mid-December. The app's weekly active users were mostly steady, maintaining around 2.1M users, with a notable increase to 2.4M in the last week of the quarter.

CrazyLabs LTD's Phone Case DIY saw downloads fluctuate throughout the quarter, reaching a high of 297K in the last week of December. Its revenue remained fairly consistent, with a slight increase observed towards the year's end. Weekly active users showed a modest decline throughout the quarter, ending with 1.1M active users.

Orange Studios Games' Coloring & Learn maintained a steady download rate with a notable increase to 250K in the final week of December. Revenue figures showed some fluctuation, but the app ended the quarter on a high note with $225 in the last week. The weekly active users for the app remained above 3M throughout the quarter, ending with 3.2M.

Color Fan - Color By Number from Casual World Studio experienced a gradual decline in downloads from 190K to 179K by December's end, with a dip to 152K in mid-December. Revenue for the app remained relatively stable, with a slight increase in the last week of the quarter. Weekly active users saw a gradual increase, finishing the quarter with 1.3M.

For more insights about app performance, visit Sensor Tower, where detailed analytics and trends are available for those interested in the mobile app market.